OFFICIAL DOCUMENTARY FILM
From script to screen follow the cinematic experience of "Building an Iconic Brand" that influenced fashion, music, business and culture worldwide. The story offers a raw, behind-scenes look at the grind, challenges, innovation, solid planning and sacrifices made to make FUBU a household name, by Daymond John (CEO and FUBU Founder) and Charles Fisher (former manager of LL Cool J), between 1995-1997.
The film is packed with powerful messages, spiritual insight, cautionary advice, and inspirational achievements that highlight the "RISK & REWARD" behind the entrepreneurial journey that only the bold and courageous will take. Thirty years ago, Charles decided to throw the dice and give young Daymond John "ACCESS TO REAL POWER" and the rest is History. From the day Fisher met John, he knew this young CEO was a winner and the film gives you some of the un-cut never heard details of how the "Dream by the FUBU Team from Southeast Queens" became a global reality.
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Trailer
A sharp look at building a movement from the ground up.
THE VISIONARY JOURNEY
"Building A Brand: The Untold FUBU Story" is a compelling documentary that takes you behind the scenes of one of the most iconic success stories in fashion history. This film explores the intersection of culture, entrepreneurship, and the relentless pursuit of a dream.
FROM QUEENS TO THE WORLD
Directed with a keen eye for detail, the documentary chronicles how a small group of friends from Hollis, Queens, led by Daymond John and managed by Charles Fisher, transformed a $40 budget into a multi-billion dollar global empire. It's a story of grit, innovation, and the power of "For Us, By Us."
KEY THEMES
- Cultural Impact: How FUBU defined the look of a generation and bridged the gap between hip-hop and mainstream fashion.
- Entrepreneurial Spirit: The risks taken, the "Access to Real Power," and the strategic moves that made history.
- Leadership & Legacy: The dynamic partnership between Daymond John and Charles Fisher.
This isn't just a business story; it's a blueprint for success and a testament to the fact that with the right plan and the right team, any dream is achievable.
"Plan Your Best In The Quest For Success"
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Pre-order
PRE-ORDER PORTAL COMING SOON – DISCOUNT WILL APPLY AT LAUNCH.
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Want more context? We’ll send details about screenings, behind-the-scenes content, the Hip-Hop Drive to Stay Alive road-safety pledge work, and our collaboration threads with Charles Fisher’s financial literacy advocacy.
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Details about the official soundtrack, featured songs, and music release dates are COMING SOON.
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