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BUILDING A BRAND:
The Untold FUBU Story with Charles Fisher
OFFICIAL DOCUMENTARY FILM
From script to screen follow the cinematic experience of "Building an Iconic Brand" that influenced fashion, music, business and culture worldwide. The story offers a raw, behind-scenes look at the grind, challenges, innovation, solid planning and sacrifices made to make FUBU a household name, by Daymond John (CEO and FUBU Founder) and Charles Fisher (former manager of LL Cool J), between 1995-1997.
The film is packed with powerful messages, spiritual insight, cautionary advice, and inspirational achievements that highlight the "RISK & REWARD" behind the entrepreneurial journey that only the bold and courageous will take. Thirty years ago, Charles decided to throw the dice and give young Daymond John "ACCESS TO REAL POWER" and the rest is History. From the day Fisher met John, he knew this young CEO was a winner and the film gives you some of the un-cut never heard details of how the "Dream by the FUBU Team from Southeast Queens" became a global reality.
New Documentary
Building A Brand
Section 1
Trailer
Section 2
Synopsis
A sharp look at building a movement from the ground up.
The full synopsis will be placed here based on the final script and marketing copy. FULL SYNOPSIS COMING SOON. For now, expect a journey through creative risk, business grit, and the people shaping the brand—featuring campaigns like Hip-Hop Drive to Stay Alive (“The Danger Is Real, Stay Alert Behind The Wheel”) and Charles Fisher’s push for financial literacy mandates to empower communities.
Section 3
Pre-order
Be first to know about the release, events, and new projects.
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Subscribe to Building A Brand
The story depicts an entrepreneurial journey that encompasses the grind, motivation, hustle and sacrifice made between 1995-1997, by Daymond John (CEO and FUBU Founder) and Charles Fisher (former manager of LL Cool J), to help make the FUBU dream from Southeast Queens a global reality. The “Power Tools” used to Build This Brand is now a part of history.
Early supporters lock in a 50% discount on the final release price.
PRE-ORDER PORTAL COMING SOON – DISCOUNT WILL APPLY AT LAUNCH.
Section 5
More Information on the Project
Want more context? We’ll send details about screenings, behind-the-scenes content, the Hip-Hop Drive to Stay Alive road-safety pledge work, and our collaboration threads with Charles Fisher’s financial literacy advocacy.
Section 5A
Updates
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Store & Merchandise
Official merchandise, apparel, and collectibles from Building A Brand are COMING SOON. Join the email list above to be notified first.
Section 7
Events
Future premieres, Q&A sessions, workshops, and festival appearances are being scheduled.
Full events calendar is COMING SOON.
Section 8
Sponsorships, Donations & Investments
Section 9
Soundtrack Info & Songs
Details about the official soundtrack, featured songs, and music release dates are COMING SOON.
Section 11
Press
Section 11A
Pictures
Section 11B
Videos
Section 12
New Projects
Upcoming films, series, and extensions of the Building A Brand universe will appear here. Subscribe above to get notified when new projects are announced.
Section 10
Social Media
Follow Building A Brand across social media for clips, updates, and behind-the-scenes content.