Building A Brand: The Untold FUBU Story Documentary
OFFICIAL DOCUMENTARY FILM
Building A Brand: The Untold FUBU Story is a documentary film that chronicles the entrepreneurial journey of Daymond John and Charles Fisher as they built FUBU from a $40 budget into a multi-billion dollar fashion empire between 1995-1997 in Hollis, Queens, New York.
From script to screen, experience the cinematic story of how FUBU influenced fashion, music, business, and culture worldwide. The documentary offers a raw, behind-the-scenes look at the grind, challenges, innovation, solid planning, and sacrifices made to make FUBU a household name. Thirty years ago, Charles Fisher decided to give young Daymond John "Access to Real Power" — and the rest is history.
The film is packed with powerful messages, spiritual insight, cautionary advice, and inspirational achievements that highlight the "RISK & REWARD" behind the entrepreneurial journey that only the bold and courageous will take. From the day Fisher met John, he knew this young CEO was a winner and the film gives you the un-cut, never-heard details of how the "Dream by the FUBU Team from Southeast Queens" became a global reality.
Section 1
Trailer
A sharp look at building a movement from the ground up.
About Building A Brand Documentary
Building A Brand: The Untold FUBU Story is a compelling documentary film that takes you behind the scenes of one of the most iconic entrepreneurial success stories in hip-hop and fashion history. This film explores the intersection of culture, entrepreneurship, and the relentless pursuit of a dream led by Daymond John and Charles Fisher.
From Hollis Queens to Global Empire
The documentary chronicles how Daymond John, Charles Fisher, and a small group of friends from Hollis, Queens transformed a $40 budget into a multi-billion dollar global fashion empire. FUBU (For Us, By Us) started as a grassroots movement that defined hip-hop fashion and became a cultural phenomenon worldwide. This is the untold story of entrepreneurial grit, innovation, and strategic partnerships that made history.
Key Documentary Themes
- Cultural Impact: How FUBU defined the look of a generation and bridged the gap between hip-hop culture and mainstream fashion between 1995-1997.
- Entrepreneurial Spirit: The risks taken, the "Access to Real Power" that Charles Fisher provided, and the strategic business moves that transformed a $40 investment into billions.
- Leadership & Partnership: The dynamic collaboration between Daymond John (FUBU CEO and Founder) and Charles Fisher (music industry veteran and former LL Cool J manager).
- Hip-Hop History: FUBU's role in defining 1990s streetwear and its lasting influence on fashion, music, and urban culture.
This isn't just a business story; it's a blueprint for success and a testament to the fact that with the right plan and the right team, any dream is achievable.
"Plan Your Best In The Quest For Success"
Section 3
Pre-order
PRE-ORDER PORTAL COMING SOON – DISCOUNT WILL APPLY AT LAUNCH.
Section 4
Subscribe to Building A Brand
Be first to know about the release, events, and new projects.
Want more context? We’ll send details about screenings, behind-the-scenes content, the Hip-Hop Drive to Stay Alive road-safety pledge work, and our collaboration threads with Charles Fisher’s financial literacy advocacy.
Official merchandise, apparel, and collectibles from Building A Brand are COMING SOON. Join the email list above to be notified first.
Future premieres, Q&A sessions, workshops, and festival appearances are being scheduled.
Full events calendar is COMING SOON.
Details about the official soundtrack, featured songs, and music release dates are COMING SOON.
Section 11B
Videos
Watch additional videos and clips from Building A Brand.
Upcoming films, series, and extensions of the Building A Brand universe will appear here. Subscribe above to get notified when new projects are announced.
Section 10
Social Media
Click hereFollow Building A Brand across social media for clips, updates, and behind-the-scenes content.